I was the lead UX Designer for WMG. I design complex UI involving high demand for swift iterations, wireframing, mockups, and interactive prototypes. I work with the lead architect and product managers to create software for WMG and their music partners that want to license tracks for many different advertising purposes.
I’m the principal software designer here at Cleerly. I lead weekly conference calls with the project manager and other engineers that are globally based to review project trajectory and discuss ways of improving communication and efficiency as a team. Periodically meet with the CEO and project managers to comprehensively translate their vision into my designs. These interfaces incorporate heavy data visualizations from complex tables to an array of infographics to 3D heart images that rotate to show different artery and segment views.
Cleerly performs advanced analysis of CT scans via artificial intelligence to detect heart disease in the hopes of preventing it. I am the sole Sr. UI/UX designer for Cleerly’s platform and also design all their business and product collateral for both web and digital. The software consists of two platforms that are married together in order to detect heart disease: Labs and Coronary. One application, Cleerly Labs, is intended for use by a lab analyst to uncover plaque buildup and vessel narrowing, while the other, Cleerly Coronary, is intended to be the most comprehensive cardiology report available today. The platforms combine to predict the clinical risks of a patient’s potential heart disease. Both interfaces were designed to incorporate heavy data visualizations, intricate but complex infographics, user account systems, and 3D heart rendering to present the vasculature and plaque classification of the patient’s heart.
Designed UI/UX of VAMOS platform to bring digital advertising methodologies to audience targeting and measurements of linear television. Worked in an extremely fast paced environment as Simulmedia navigated programmatic TV advertising marketplace and eventually proved a leader in the industry. My daily assignments included high demand for swift iterations, wireframing, mockups, and interactive prototypes. This design language is a style guide called Pants that I created by forking Bootstrap and is currently the central repository for styles and used by at least seven different applications.
Designed websites as well as correlating apps and materials. Helped create and build Dealsplus, a coupon and deals site with over six million unique users a month. Developed ShopLately.com and their mobile e-Commerce site, as well as the corresponding marketplace featuring over thirty merchants and thousands of products. Helped architect Blackfriday.fm, a website ranked #1 Black Friday 2012 by Google search. Created mobile websites and native applications. Designed Pocketly and Blackfriday.fm native apps for both iPhone and Android.
Designed the Helium Marketplace, a site that provides a platform where journalists write niche titles and a community of writers provide content for the articles. Created flowcharts and over a hundred wireframes that I converted into Photoshop flats. Collaborated with top level managers on marketplace concepts on how to best serve both publishers and journalists alike. I researched and brainstormed these concepts before creating new products and features such as the ‘Helium Content Source’ which supplied content to media powerhouses and e-Commerce companies.