Welcome to

My Journey as a Designer, Developer, and Entrepreneur

Turning dreams into reality, one pixel at a time…
Profesional Timeline
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June. 2023 – Present
East Coast Cobras, LLC

President, Founder

I founded and currently operate Armadillo Cerakote, specializing in high-quality ceramic coatings for firearms, automotive parts, and outdoor equipment, ensuring durability and aesthetic customization. My design expertise includes creating stenciling patterns, logo creation, iconography, and illustration. I craft detailed stencils using a vinyl plotter, bringing designs to life with precision cutting. I also redesign logos and icons for stenciling, restoring covered designs or adding new elements for branding and aesthetics.

Painting has always been a passion, and my work involves mixing Cerakote with a catalyst and carefully weighing it to achieve optimal results. I also dabble in mixology. This graphic design work blends creativity with technical precision, ensuring both aesthetic appeal and durability. I create marketing materials that align with branding and visual communication. Though challenging and expensive at the start, I love what I do, combining many skills developed over decades.

Workshop

Hollis, NH

Armadillo Cerakote, LLC
Armadillo Cerakote is a startup I founded and operate as President, specializing in high-quality ceramic coatings for firearms, automotive parts, and outdoor equipment. Our focus is on delivering exceptional durability and aesthetic customization to meet diverse client needs. In its infancy, Armadillo Cerakote is already making strides in quality craftsmanship and design innovation. I handle all aspects of graphic design and illustration, creating custom logos, icons, and patterns for our vinyl plotter to produce precision stencils for Cerakote layering. Combining technical expertise with creative artistry, we aim to exceed customer expectations and set new standards in the coating industry.
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February 2007 – Present
East Coast Cobras, LLC

Product Designer, Mechanic, Painter, Co-founder

I collaborated with a family-run team to design and build custom kit cars, including iconic models such as Shelby Cobras, Daytona Coupes, and an all-new 1/1 electric 1935 Hot Rod Truck, blending classic aesthetics with cutting-edge Tesla electric powertrain technology. I led product design efforts, including CAD modeling, prototyping, and component integration, ensuring Tesla parts seamlessly fit into vintage car chassis. I executed end-to-end mechanical work, from chassis fabrication and drivetrain installation to electrical wiring and precision assembly, contributing to the creation of award-winning vehicles. I also performed bodywork, painting, and wet sanding of fiberglass bodies in a custom-built paint booth, delivering exceptional finishes. To address technical challenges, I researched and implemented innovative engineering solutions that enhanced vehicle efficiency, reliability, and long-term value. This combination of design, mechanical work, and creative problem-solving allowed for the creation of high-performance, one-of-a-kind vehicles that honored classic design while integrating modern electric technology.

Shop

Hollis, NH

East Coast Cobra, LLC
East Coast Cobras is a family-run business dedicated to the art of crafting exceptional kit cars, street rods, and pro-touring muscle cars. As a full-service shop, we handle every aspect of the process, from precise engine assembly to flawless paintwork, ensuring each project reflects unmatched craftsmanship and attention to detail. Our passion lies in transforming dreams into reality, combining modern performance with timeless designs. By offering personalized service and collaborating closely with my dad and brother, we create vehicles that not only turn heads but also deliver exhilarating driving experiences. At East Coast Cobars, every car tells a unique story, built with pride and precision.
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July 2022 – May 2023
STAKES INC

Lead Product Designer

I led design initiatives as the primary designer within the development team, aligning design strategy with business objectives. A major project involved redesigning a B2C native iOS app, turning it into a gamified experience that improved user interaction, retention, and satisfaction. I focused on optimizing the app for Apple’s ecosystem, ensuring smooth integration with iPhone features. I developed wireframe prototypes for user testing, iterating based on feedback. In Figma, I created high-fidelity mobile screens that delivered a visually compelling, modern iOS interface. I conducted comprehensive user testing sessions, refining design solutions to enhance the user experience. Additionally, I designed dynamic, captivating NFT sets weekly, using illustrations to engage users through prize giveaways and interactive campaigns, driving further app engagement.

Home Office

Wolcott CT

STAKES
Stakes is building a wagering platform combining social and NFTs for the next generation of sports fans. Traditional sports betting is too difficult to understand for the average person and does not align with their expectations of how to bet on things. Most betting activity happens off of sportsbooks between friends so Stakes is creating a new paradigm of betting that is social, casual, and more approachable to everyday fans and their friends.
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August 2021 – July 2022
TKKR INC

Lead Product Designer

As the founding member of TKKR, a startup focused on innovative Web3 software solutions for the creative industry, I helped pioneer the tokenization of physical items, such as luxury timepieces, into NFTs, with the added security of keeping them in a rented safe vault. Our goal was to bridge the gap between the digital and physical worlds by creating NFTs (NFTs), marking a significant step forward as one of the pioneers in this space. I laid the foundation for all design strategies, guiding the project from concept to a fully realized application. This included UX research, competitive analysis, storyboarding, and collaboration using Miro. I crafted deliverables like wireframes, branding elements, flow diagrams, and interactive prototypes. My close partnership with the CEO and development team ensured seamless alignment of design and development efforts, resulting in a polished, user-centric product that met both business goals and user needs.

my office
MY House and home office
Home Office

Wolcott CT

Tkkr Logo
TKKR
Bringing the value of the physical world onto the digital world. Tkkr is a platform to seamlessly invest in the world’s finest luxury timepieces and bring that value to the world of digital cryptographic ledgers.

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1 year 7 months
Warner Music Group Corp.

Lead UX Designer

As the Lead UX Designer at WMG, I led a team of 15 designers on the rebuild of new software—arguably one of the most complex interfaces I’ve ever been a part of. My role involved designing intricate user interfaces in a fast-paced environment, requiring rapid iterations, wireframes, mockups, and interactive prototypes. I worked closely with the lead architect and product managers to create software solutions for WMG and its music partners, enabling them to license tracks for various advertising purposes. Additionally, I collaborated diligently with the engineering team based in Ukraine to ensure seamless execution across all stages of development.

Warner Brother LA office
LA Office

New York City

Warner Brother logo
Warner Music Group
Warner Music Group is a multinational entertainment and record label conglomerate headquartered in New York City. It is one of the “big three“ recording companies and the third-largest in the global music industry.
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3+ years – 1 year contracting
Cleerly Inc., New York, NY

Senior UI/UX Designer – Principal designer

As the Principal Software Designer at Cleerly, I lead weekly conference calls with globally distributed project managers and engineers to review project progress and identify ways to improve team communication and efficiency. I also collaborate closely with the CEO and project managers to translate their vision into intuitive, user-centered designs. These designs feature advanced data visualizations, including complex tables, dynamic infographics, and interactive 3D heart models that provide detailed views of arteries and segments.

The software consists of two integrated platforms: Cleerly Labs and Cleerly Coronary.

  • Cleerly Labs empowers lab analysts to identify plaque buildup and vessel narrowing.
  • Cleerly Coronary delivers the most comprehensive cardiology report available today, helping clinicians assess and predict patient risks for heart disease.

Both platforms incorporate robust features such as advanced data visualizations, intricate infographics, user account systems, and interactive 3D heart renderings to display vasculature and plaque classifications. Together, these interfaces provide a powerful toolset for predicting and addressing clinical risks associated with heart disease.

Cleerly Health
Cleerly leverages cutting-edge artificial intelligence to perform advanced analyses of CT scans, aiming to detect and prevent heart disease. As the sole Senior UI/UX Designer, I am responsible for the design of Cleerly’s software platforms as well as all business and product collateral for web and digital channels.

Cleerly Coronary goes beyond traditional measures of heart disease by enabling comprehensive quantification and characterization of plaque buildup in each of the heart arteries. The findings from Cleerly Coronary support the identification of plaques that may cause heart attacks.
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4+ years
Simulmedia Inc., New York, NY

Senior UI/UX Designer

I was drafted from California to join a small, elite team tasked with transforming Dave Morgan’s third company, Simulmedia, from an advertising firm into a cutting-edge AdTech company with robust software solutions. As the sole designer on a team of engineers and a product manager, I played a pivotal role in shaping the company’s digital transformation. When I arrived, there was no existing software; everything was built from the ground up.

I designed the UI/UX for the VAMOS platform, bringing digital advertising methodologies to audience targeting and measurement in linear television. This work supported Simulmedia as it navigated the programmatic TV advertising marketplace, ultimately establishing itself as an industry leader.

In a highly fast-paced environment, I delivered swift design iterations, including wireframes, mockups, and interactive prototypes, to meet evolving business needs. I also developed a cohesive design language, named Pants, by forking Bootstrap. This style guide became the central repository for design standards and is actively used across at least seven different applications.

Simulmedia Inc.
Based in New York City, Simulmedia was founded in 2008 by serial entrepreneur Dave Morgan and has grown to become the leading provider of data-driven TV advertising. The company’s automated platform helps advertisers of all types and budget sizes drive better performance and build more durable brand awareness than any other TV solution.
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4 years
Sazze, Inc., Santa Clara, CA

UX/UI Designer / Project Manager

I designed websites, mobile applications, and supporting materials for a range of e-commerce platforms. Notably, I contributed to the creation of Dealsplus, a coupon and deals site that attracts over six million unique users each month.

I also developed ShopLately.com and its mobile e-commerce site, as well as the corresponding marketplace, which features over thirty merchants and thousands of products. Additionally, I played a key role in architecting Blackfriday.fm, a website that was ranked #1 for Black Friday 2012 on Google search.

My work extended to mobile, where I designed both mobile websites and native applications, including the Pocketly and Blackfriday.fm apps for iPhone and Android.

Office

Santa Clara, CA

Sazze, Inc. is the parent company to a number of fast-growing eCommerce sites.
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2 years
Helium Inc.

UI/UX, Graphic Designer

Helium Marketplace was my first startup experience, where I designed a platform connecting journalists writing niche titles with a community of writers providing content. I created detailed flowcharts and over 100 wireframes, later transforming them into polished Photoshop flats.

Collaborating with top-level managers, I contributed to shaping marketplace concepts to best serve both publishers and journalists. I conducted thorough research and brainstorming sessions to develop new products and features, including the Helium Content Source, which supplied high-quality content to major media organizations and e-commerce companies.

Helium Inc.
RRD Content Source Network: A Publishing Portal, Workflow Management Tool and Resource for Writers All in One
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Pratt Int.

BFA: Communications Design

Minor in Graphic Design

I graduated from Pratt Institute on the Dean’s List with a GPA of 3.65. During this time, my fine art practice underwent a significant transformation, evolving into the digital realm of design and setting the foundation for my future career. Sometimes, I miss college—mostly the part where pulling all-nighters was considered dedication, not poor time management.

Pratt Institute, Brooklyn, NY
Graduated: May 2005 (Dean’s List)

My Biography

You could say that it’s in my blood to be a designer. When I was just a kid, growing up in the great state of New Hampshire, my grandfather first taught me how to draw. A draftsman himself, he showed me how to sketch and build simple wooden objects, which we would paint together and sell at his church’s craft fairs. It’s those afternoons I spent in his studio, eagerly showing him each of my drawings, that mark the very beginning of my career as a creator. It’s what taught me to love art.

Throughout high school, prep school, and college, I went on to study oil painting and printmaking with master artists Bill Darling and his mentor Frank Mason. I couldn’t get enough of the creative process, and developed an interest in the art of Intaglio printmaking and American impressionism. After being introduced to the computer and the power of applications like Photoshop and Illustrator, my attention shifted to more digital oriented art. Curious about the convergence of art and technology, I found that I could apply the principles I had learned during my fine art studies to this new artform. And that’s what led me to a career in graphic design, logo creation, and user interface design, and eventually brought me to Silicon Valley.